Terms of Service

1. Who we are and these terms

Proly ("Proly", "we", "us", "our") is operated by INTERWEB360 LTD, a company registered in England and Wales (company number 09833364) with its registered office at 20-22 Wenlock Road, London, England, N1 7GU.

These Terms of Service (the "Terms") govern your access to and use of the Proly website, applications, and services (together, the "Service"). By creating an account, joining the waitlist, or otherwise using the Service, you agree to these Terms. If you do not agree, you must not use the Service.

These Terms work alongside our Privacy Policy, which explains how we handle personal data. Please read both.

2. The Service

Proly provides AI "employees" for small businesses — most notably an AI receptionist that answers your business calls, takes messages, replies to emails, and sends you summaries, along with related assistants for tasks such as inbox management, booking, and customer follow-up.

The Service is currently in a pre-launch private beta. Features may be added, changed, or removed, and the Service may contain bugs or behave unpredictably. We do not guarantee that any particular feature will be available, supported, or function without interruption during the beta period.

3. Eligibility

You must be at least 18 years old and able to form a legally binding contract to use the Service. The Service is intended for use by businesses and the people who run them. By using the Service you confirm that you are using it for business purposes and that you have authority to bind any business on whose behalf you act.

4. Your account

• You are responsible for keeping your login credentials secure and for all activity that occurs under your account.
• You must provide accurate information when registering and keep it up to date.
• You must notify us promptly at steve@proly.co.uk if you believe your account has been accessed without authorisation.
• You may not share your account with others or let anyone use it on terms that breach these Terms. Plans that include additional team members are subject to the limits of your chosen plan.

5. Plans, pricing and billing

Paid plans are billed as recurring monthly subscriptions. Current plans and prices are shown on our pricing page. Prices and plan contents are indicative during the beta and may change before general launch; any changes to the price of an active subscription will be notified in advance.

• Call allowances and top-ups. Plans include a monthly allowance of voice-call minutes. If you exceed your allowance you can buy additional minutes as a one-off top-up, or enable automatic top-ups so the Service keeps working. Top-ups are charged when triggered and are non-refundable once the minutes are made available.
• Payments. Payments are processed by Stripe. By subscribing you authorise us, through Stripe, to charge your chosen payment method for the recurring subscription fee and any top-ups you trigger.
• Taxes. Prices are stated inclusive or exclusive of VAT as indicated at checkout. You are responsible for any taxes that apply to your use of the Service other than taxes on our income.
• Introductory offers. Promotional pricing (for example, a discount for early waitlist members) applies only for the stated period, after which standard pricing applies unless we tell you otherwise.
• Failed payments. If a payment fails, we may retry it and may suspend or limit the Service until payment is made.

6. Cancellation and refunds

You can cancel your subscription at any time from your account settings. Cancellation takes effect at the end of your current billing period; you keep access until then. We do not provide refunds for the unused portion of a billing period, and call top-ups are non-refundable once the minutes have been made available, except where required by law.

Where you have a statutory right to cancel a consumer contract, that right is unaffected by this section. Because the Service is supplied digitally and begins immediately, by starting to use a paid feature you acknowledge that supply has begun and that any statutory cancellation right may be lost once the service has been fully performed.

7. Acceptable use

You agree not to use the Service to:

• break any law, regulation, or third-party right;
• make or facilitate unsolicited marketing, spam, or nuisance calls or messages, including any use that breaches the Privacy and Electronic Communications Regulations (PECR), telephone preference rules, or equivalent rules in your jurisdiction;
• impersonate any person or misrepresent your identity or your business;
• handle calls or messages for a business you are not authorised to represent;
• upload or transmit malware, or attempt to gain unauthorised access to the Service, other accounts, or our systems;
• interfere with, overload, or disrupt the Service or attempt to circumvent its usage limits, security, or rate controls;
• resell, sublicense, or commercially exploit the Service except as expressly permitted; or
• use the Service to generate content that is unlawful, harassing, defamatory, or harmful.

Call recording and consent. The voice receptionist records and transcribes calls and discloses this to callers at the start of each call. You are responsible for ensuring that your use of call recording, and your handling of the personal data of people who contact your business, complies with applicable law. For voice calls and other data your agents process about third parties, you act as the data controller and Proly acts as your data processor, as described in our Privacy Policy.

8. AI-generated output and automated actions

The Service uses artificial intelligence to understand calls and messages, draft responses, and take actions on your behalf. AI systems can make mistakes, misunderstand context, or produce inaccurate or unexpected results. You are responsible for reviewing the Service's output and the actions your agents take, and for any decisions you make based on them.

The Service does not provide legal, financial, medical, or other professional advice, and its output should not be relied on as such. Where the Service is configured to take actions automatically (for example, sending a message or booking an appointment), you are responsible for configuring those automations appropriately for your business.

9. Third-party services and integrations

The Service relies on, and lets you connect to, third-party services (for example, Google, Microsoft, Stripe, Telegram, Twilio, and ElevenLabs). When you connect an integration via OAuth or otherwise, you authorise Proly to access that service on your behalf to provide the features you have enabled. Your use of third-party services is subject to their own terms, and we are not responsible for those services or their availability. You can disconnect any integration at any time from your account settings.

10. Your data and content

You retain ownership of the data and content you provide to the Service and that your agents process on your behalf ("Your Content"). You grant us a non-exclusive, worldwide licence to host, process, transmit, and display Your Content solely to operate and provide the Service to you, and to comply with our legal obligations. How we handle personal data is described in our Privacy Policy.

You are responsible for ensuring you have the right to provide Your Content to the Service and for the lawfulness of the data your agents process about third parties.

11. Intellectual property

The Service, including its software, design, branding, and the name "Proly", is owned by INTERWEB360 LTD or its licensors and is protected by intellectual property laws. These Terms do not transfer any of our intellectual property to you. We grant you a limited, non-exclusive, non-transferable, revocable right to use the Service in accordance with these Terms.

12. Service availability and changes

We aim to keep the Service available and reliable, but during the beta we do not offer any uptime guarantee or service level commitment. We may modify, suspend, or discontinue any part of the Service at any time. Where we discontinue a paid feature you are actively paying for, we will take reasonable steps to notify you and, where appropriate, provide a pro-rata refund of fees paid in advance for that feature.

13. Disclaimers

To the fullest extent permitted by law, the Service is provided "as is" and "as available" without warranties of any kind, whether express or implied, including any implied warranties of satisfactory quality, fitness for a particular purpose, accuracy, or non-infringement. We do not warrant that the Service will be uninterrupted, error-free, or that it will meet your requirements. Nothing in these Terms excludes any warranty or right that cannot be excluded under applicable law.

14. Limitation of liability

Nothing in these Terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be limited or excluded by law.

Subject to the paragraph above, and to the fullest extent permitted by law:

• we are not liable for loss of profits, loss of business, loss of goodwill, missed calls or messages, loss of anticipated savings, or any indirect or consequential loss, however arising; and
• our total aggregate liability arising out of or in connection with the Service and these Terms is limited to the greater of (a) the total fees you paid to us in the 12 months before the event giving rise to the liability, or (b) £100.

You acknowledge that the Service automates communications and tasks and that it may not capture or act on every call, message, or task correctly, and you accept responsibility for maintaining appropriate backups and oversight for your business.

15. Indemnity

You agree to indemnify and hold harmless INTERWEB360 LTD and its officers, employees, and contractors from and against any claims, losses, liabilities, and reasonable costs arising from your use of the Service in breach of these Terms or applicable law, including any claim relating to calls, messages, recordings, or data handled through your account.

16. Suspension and termination

We may suspend or terminate your access to the Service if you materially breach these Terms, if required to do so by law, or if your use poses a risk to the Service or other users. Where practical we will give you notice and an opportunity to resolve the issue. You may stop using the Service and close your account at any time. On termination, the licences granted to you end, and we will handle your data as described in our Privacy Policy. Sections that by their nature should survive termination (including those on intellectual property, disclaimers, limitation of liability, and indemnity) will continue to apply.

17. Changes to these Terms

We may update these Terms from time to time. If we make significant changes, we will notify you by email or through the Service. The "last updated" date at the top of this page shows when the Terms were last revised. Continuing to use the Service after changes take effect means you accept the updated Terms.

18. Governing law and jurisdiction

These Terms and any dispute arising out of or in connection with them are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction, except that if you are a consumer you may also be entitled to bring proceedings in the courts of the part of the UK in which you live.

19. Contact

Questions about these Terms? Contact us at steve@proly.co.uk.